Average stay reaches 1 hour 11 minutes; net promoter score hits 94.95

LG Uplus staff hand out commemorative gifts to visitors at U+ Everyday Non-Everyday Teum. [LG Uplus]
LG Uplus staff hand out commemorative gifts to visitors at U+ Everyday Non-Everyday Teum. [LG Uplus]

LG Uplus's renovated cultural complex, U+ Everyday Non-Everyday Teum — known as Teum — is drawing strong customer interest following its makeover, with average visitor dwell time more than doubling and its net promoter score approaching 95 points.

LG Uplus said Thursday that since relaunching Teum as a cultural arts space, both the time customers spend there and their overall satisfaction have risen sharply.

Since the venue's renovation in September, the average visitor stay has reached 1 hour 11 minutes — more than double the roughly 30 minutes recorded when the space operated primarily as a pop-up venue. Some visitors have stayed as long as four hours, browsing exhibitions before relaxing or engaging in creative activities at the below-ground U+ Lounge.

The net promoter score, which measures willingness to return and recommend the venue, stood at 94.95 points in the first month after reopening — a gain of more than 40 points from the previous figure.

The renovation has also broadened Teum's visitor base. The crowd, once centered on Gen Z, now includes art students, art enthusiasts, families with young children and visitors in their 50s and older. On Culture Day on Oct. 17, daily foot traffic surpassed 1,000 visitors.

A view of the first floor of U+ Everyday Non-Everyday Teum, newly renovated as a cultural arts space. [LG Uplus]
A view of the first floor of U+ Everyday Non-Everyday Teum, newly renovated as a cultural arts space. [LG Uplus]

Teum is currently hosting its inaugural exhibition, running through Nov. 29, on the theme of "what it means to be human" in the age of AI. Participating artists include media artist Eric Oh as well as Nam Min-o, Sanghee and Kim Do-eun.

LG Uplus attributes the longer stays to a spatial experience designed around four stages — viewing, participation, discovery and creation. Visitors can listen to AI-generated commentary tailored to their personal appreciation style and interact directly with participatory works. They can also tag pieces they find interesting to generate an "art research note" that maps their artistic preferences.

LG Uplus also plans to expand programming beyond exhibitions to include artist talks and taste-based community events. The U+ Lounge will host hands-on art experiences using the iPhone Duo as well as one-day workshops. Next year, the company intends to support emerging creators through a program offering exhibition opportunities, mentoring and a platform to sell their work.

LG Uplus Chief Executive Hong Beom-sik said on LinkedIn: "The more AI comes to occupy our daily lives, the more we find ourselves asking what makes us human. Through Teum, we are exploring another kind of connection — one that brings people closer to art, to new ideas and to one another."


ko@heraldcorp.com