North America's largest auto parts trade show runs Tuesday through Friday in Las Vegas

Dynapro brand booth to feature four tire models

WRC official rally car on display

Hankook Tire & Technology's booth at the 2026 SEMA Show [Hankook Tire & Technology]
Hankook Tire & Technology's booth at the 2026 SEMA Show [Hankook Tire & Technology]

Hankook Tire & Technology announced Tuesday that it is participating in the 2026 SEMA Show, North America's largest automotive aftermarket trade show, at the Las Vegas Convention Center through Friday (local time).

The SEMA Show is a global automotive aftermarket exhibition organized by the Specialty Equipment Market Association of the United States, where the latest technologies and trends in the global auto parts and tuning industry are showcased. Hankook Tire & Technology is attending for the fourth consecutive year since 2023, consistently expanding its reach with customers in the North American SUV and pickup truck market.

At the show, the company will highlight the product competitiveness of Dynapro, its SUV-dedicated tire brand, while leveraging its proven technology from extreme global motorsport environments to reinforce Dynapro's technical credibility.

Through the exhibition, the company plans to advance in the North American market the motorsport-driven technology innovation and global premium brand strategy pursued by Chairman Cho Hyun-bum.

Hankook Tire & Technology will set up a brand booth in an outdoor zone, running programs including key product and vehicle displays and a driving simulator to offer visitors a differentiated brand experience. The booth will feature four tire models: the off-road Dynapro MT2, Dynapro AT2 Extreme and Dynapro XT, along with the on-road Dynapro HT2.

The company will also display the official rally car of the World Rally Championship (WRC), sanctioned by the Fédération Internationale de l'Automobile (FIA), for which Hankook Tire & Technology is the exclusive racing tire supplier. The vehicle will be fitted with the Dynapro R213, an extreme all-weather rally tire.

The company will also showcase off-road customized SUVs and pickup trucks equipped with Dynapro tires, as well as a collaboration vehicle developed with Donut Media, a US automotive culture media outlet.

"By consistently participating in major local events such as the SEMA Show and Overland Expo, North America's largest overlanding trade show, we are steadily building our premium brand presence in the North American market," a Hankook Tire & Technology official said. "We will continue to strengthen our differentiated product competitiveness in the global SUV and pickup truck tire market, drawing on the technological capabilities and validation experience accumulated across diverse driving environments."

Meanwhile, Hankook Tire & Technology recently held its 2026 Design Innovation Day at Hankook Technodome, its high-tech research center in Yuseong-gu, Daejeon, sharing the company's design strategy and key achievements with employees.


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