[Provided by APR]
[Provided by APR]

APR said Tuesday that its "medicube Wellness Club X2" pop-up stores held in major US and European cities drew more than 15,000 visitors.

The series marked the first time Medicube ran a cross-border relay pop-up connecting the United States and Europe. Events were held sequentially in New York (Sept. 10-12) and Los Angeles (Sept. 25-27), then in London (Oct. 9-11) and Paris (Oct. 23-24 and 26).

APR focused on showcasing the technology behind its beauty device lineup, centering the events on the newly introduced Medicube AGE-R Booster Pro X2.

The company plans to expand its offline presence further. In November, it will hold a standalone Medicube pop-up in Madrid in collaboration with local drugstore chain PRIMOR. APR also intends to pursue placement in major brick-and-mortar retail channels across multiple countries.

"We will continue to strengthen our connection with consumers in diverse markets and grow Medicube into a global beauty brand," an APR official said.


siuu@heraldcorp.com