Collaboration with fine-stay curation platform Stayfolio

Exclusive accommodations and perks for Polestar 3 and Polestar 4 owners

'Differentiated customer experience' to continue

Swedish premium electric vehicle brand Polestar is launching Polestar Stay Gangneung as part of its customer loyalty program expansion. [Polestar]
Swedish premium electric vehicle brand Polestar is launching Polestar Stay Gangneung as part of its customer loyalty program expansion. [Polestar]

Swedish premium electric vehicle brand Polestar announced Monday it is launching Polestar Stay Gangneung as part of its strategy to expand its customer loyalty program.

Polestar Stay is a customer loyalty program designed to let owners experience the Polestar lifestyle through travel and leisure even after taking delivery of their vehicles. Developed in collaboration with fine-stay curation platform Stayfolio, the program offers exclusive accommodations that reflect the character of each destination, along with a range of perks. After debuting in Jeju earlier this year, the program is now expanding to Gangneung, giving customers access to a wider variety of travel and rest options.

The new Polestar Stay Gangneung offers a distinctive lodging experience that blends the natural scenery of the East Sea coast with architecturally independent spaces. Polestar customers will have exclusive use of "Bo," a duplex private room at Surisanbo, a property perched on a hill overlooking Gyeongpo Lake. The room features a private terrace, an indoor bathtub and an outdoor jacuzzi, allowing guests to enjoy a secluded retreat in nature.

Guests will receive a branded welcome gift that includes a Polestar-exclusive room spray and a vegetable leather tray set made from sustainable materials. Seasonally curated premium teas and eco-friendly amenities are also provided, and outdoor barbecue and jacuzzi access are available at no extra charge. Dedicated parking and complimentary charging are included to support a convenient trip.

The program is open to customers who have taken delivery of a Polestar 3 or Polestar 4. Participants may choose either Jeju or Gangneung for a two-night, three-day stay once per year. Reservations opened Sunday through a Polestar-exclusive page on Stayfolio, with a booking deposit of 100,000 won ($75).

Ham Jong-seong, CEO of Polestar Korea, said the company has been building out its customer loyalty program so that owners can continue to experience the brand's values long after purchasing a vehicle. "We will keep expanding differentiated customer programs and benefits so that customers can experience the brand's values across a variety of everyday moments," Ham said.

Meanwhile, Polestar recently conducted a pilot study with researchers at the University of Oxford's SDG Impact Lab to measure the performance drivers perceive behind the wheel.


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