In collaboration with publisher Changbi, the food service company blends seasonal dining with literature

New seasonal menus and a book-themed pastry package headline the fall promotion

Samsung Welstory launches its autumn promotion "Gaeul Chaekbang" (Autumn Bookstore) in collaboration with publisher Changbi. [Samsung Welstory]
Samsung Welstory launches its autumn promotion "Gaeul Chaekbang" (Autumn Bookstore) in collaboration with publisher Changbi. [Samsung Welstory]

Samsung Welstory has teamed up with publisher Changbi to run an autumn promotion at more than 120 corporate cafeterias through Nov. 13, the company said.

The hot-meal counter will offer three new dishes made with seasonal ingredients — potato, kabocha squash and baby cabbage. The lineup includes a perilla-seed potato dumpling soup, a kabocha squash hamburg steak cream curry and a baby cabbage mushroom knife-cut noodle soup.

The grab-and-go counter will carry an exclusive item: a book-shaped package containing maple-leaf-shaped rice-dough pastries filled with sweet red bean paste and maple jam, along with a maple-leaf bookmark printed with lines of poetry. Cafe menus will feature three beverages curated to match literary passages selected by a book editor — an orange grapefruit honey black tea, a yuzu chrysanthemum flower tea and a sweet potato maple latte.

Select locations will host large pop-up zones featuring curated book selections, literary passages and merchandise. Sentences by six bestselling authors will be displayed throughout the space, and visitors will receive postcards bearing those passages. A scratch-card event will offer limited-edition merchandise as prizes. A book talk with poet Jeong Ho-seung is also planned.

"We will continue to deliver diverse experiences through content that reflects trends and customer interests," a Samsung Welstory official said.


andy@heraldcorp.com