Membership holders and participants take part in a workout class at the Andar pop-up store. [Andar]
Membership holders and participants take part in a workout class at the Andar pop-up store. [Andar]

Andar said more than 5,000 people visited its first pop-up store, "Andar in Motion," held Saturday and Sunday in Seongsu-dong, Seoul.

The event took place at Y173, a multi-purpose cultural space in Seongsu-dong, where Andar unveiled its Air Cooling Capsule Collection, a new line made with its Air Cooling fabric. The collection includes a crop zip-up, bra top, leggings and flare pants. The Air Cooling deep-V zip-up — chosen by brand ambassador Jun Ji-hyun — drew particular attention, as did branded merchandise featuring the company's new logo.

Workout classes were open to Andar membership holders and participants recruited in advance through the brand's official Instagram account. Andar ambassadors led sessions in yoga, mat Pilates, full-body training, running and stretching, with lines forming well before classes began. A program called "K-Sound Bath" — in which attendees sipped tea while listening to gayageum melodies — also proved popular.

"This first pop-up store was a meaningful occasion to meet our customers directly and share Andar's product strengths and brand values," said Kong Seong-a, chief executive of Andar. "We will continue to sharpen our competitiveness through differentiated products and new brand experiences."


andy@heraldcorp.com