Fall 'Amazing Fashion' program tied to Lexus Masters golf tour

Over 100 Lexus owners take part

Winter 'Amazing Wellness' program now open for applications

Participants perform a group putting ceremony during the "Authentic Golf" pro-am segment of the 2026 Road and Memory by Lexus fall season "Amazing Fashion" program, held Tuesday at Club72 Ocean Course in Yeongjongdo, Incheon. [Lexus Korea]
Participants perform a group putting ceremony during the "Authentic Golf" pro-am segment of the 2026 Road and Memory by Lexus fall season "Amazing Fashion" program, held Tuesday at Club72 Ocean Course in Yeongjongdo, Incheon. [Lexus Korea]

Lexus Korea announced Wednesday that it has successfully concluded "Amazing Fashion," the fall season installment of its luxury lifestyle curation program "Road and Memory by Lexus."

The "Amazing Fashion" program was developed in conjunction with the Korea Professional Golf Association Tour's 2026 Lexus Masters and ran for two days from Monday to Tuesday at Paradise City and Club72 Ocean Course in Yeongjongdo, Incheon. More than 100 Lexus customers who had registered in advance took part.

On the first day, an "Authentic Night" program was held at Paradise City. The venue featured works from the "Lexus Creative Masters" exhibition, and the dinner menu incorporated produce grown by "Lexus Young Farmers," allowing guests to experience Lexus's values of craftsmanship and sustainability through all five senses. An "Authentic Talk Session" followed, with Kim Jae-ho, winner of the 2025 Lexus Masters, joined by Team Lexus members Park Sang-hyun and Ham Jeong-woo. The players walked guests through their course strategies and spent time engaging with them directly.

On the second day, an "Authentic Golf" pro-am was held at Club72 Ocean Course — the official venue of the Lexus Masters — with top KPGA players competing alongside participants. Guests played a full round with the professionals in an atmosphere of genuine Lexus hospitality.

Kang Dae-hwan, executive vice president of Lexus Korea, said the company aspires to be a luxury lifestyle brand that goes beyond building great cars to delivering special experiences and meaningful moments in customers' lives. "We will continue working through Lexus Amazing Members activities to offer even more extraordinary experiences," he added.

Lexus Korea is now accepting applications for four teams of two — eight participants in total — for "Amazing Wellness," its winter program running Dec. 2 through Dec. 7 in New Zealand. Open to Lexus customers, the program offers a range of wellness experiences reflecting the Lexus lifestyle, including a scenic drive and a winery tour. Applications are open through Friday via the Lexus Lounge, the brand's dedicated customer app.

Meanwhile, Lexus Korea is running gallery experience programs and an exclusive viewing program for Lexus owners at the 2026 Lexus Masters KPGA Tour event, which takes place Thursday through Sunday at Club72 Ocean Course in Yeongjongdo, Incheon, as part of its broader efforts to expand customer touchpoints through diverse marketing activities.


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