A view of W Concept's pop-up store in Paris, France, which ran from Sept. 29 to Oct. 12 [W Concept]
A view of W Concept's pop-up store in Paris, France, which ran from Sept. 29 to Oct. 12 [W Concept]

Fashion platform W Concept said Wednesday that its Paris pop-up store had driven strong growth in global customer traffic.

According to W Concept, online transactions from France on its global store jumped 103 percent year-on-year during the pop-up's run from Sept. 29 to Oct. 12. Visitors to the global store and new sign-ups also rose 95 percent and 76 percent, respectively. Following the pop-up, the share of orders from new customers on the global store expanded 19 percentage points, from 29 percent to 48 percent.

Participating brands also posted strong results. Three brands — Kume, Osoi and Rave — together accounted for 25 percent of total transactions on the global store in the period immediately after the pop-up.

"After New York, we ran a pop-up in Paris as well, broadening our touchpoints with local customers," a W Concept official said. "We will continue to expand the shopping experience for global customers through a variety of events."


spa@heraldcorp.com