Lifestyle goods showcase brand's signature colors

[Provided by Dongsuh Foods]
[Provided by Dongsuh Foods]

Dongsuh Foods announced Tuesday that it will again release the "Color of Maxim" limited-edition package this year, following last year's launch, featuring the signature colors of its Maxim coffee mix line.

The "Color of Maxim" package pairs Maxim coffee mix with lifestyle goods rendered in each product's distinctive brand color — the yellow of Maxim Mocha Gold, the ivory of Maxim White Gold and the orange of Maxim Supreme Gold.

The goods include a cutlery set comprising a spoon, fork and butter knife, as well as a plate set, picnic set, kitchenware, tissue case and cup. The package comes in four varieties: Maxim Mocha Gold, Maxim White Gold, Maxim Supreme Gold and Maxim Mocha Gold Stevia Zero Sugar.

The "Color of Maxim" will be previewed Thursday on 29CM, a fashion and lifestyle platform, before going on sale across all retail channels from Oct. 28.


andy@heraldcorp.com