Brand now in about 400 US locations, with plans to expand store count and product lineup

Medicube's Zero Pore Pad on display at a US Costco location [APR]
Medicube's Zero Pore Pad on display at a US Costco location [APR]

APR announced Monday that its flagship beauty brand Medicube has officially entered about 400 Costco locations in the United States.

Medicube also completed its rollout into all domestic Costco stores this month. In the US, the brand plans to expand its presence to all Costco locations nationwide, with sequential entries into Canada and Europe to follow.

The product making its Costco debut is the Zero Pore Pad, which has held the No. 1 spot in the toner and lotion category on Amazon in the US since February last year. APR said it plans to introduce its popular PDRN line at Costco as well.

APR has been steadily building its offline retail footprint in the US through major retail chains. Starting with 1,400 Ulta Beauty stores in August last year, the brand entered 1,500 Target stores in April this year and 3,000 Walmart stores in June.

The company is also moving to secure regional retail channels. Medicube will enter 3,000 CVS Pharmacy locations in the US by year's end, as part of a strategy to reach consumers through a broader mix of online and offline channels and establish a stable growth base.

APR's North America business has been on a strong growth trajectory. The company's North American sales in the first half of this year reached 647.9 billion won ($483 million), up more than 260 percent from the same period last year. Over roughly five years since 2021, North American sales have grown approximately 30-fold.


spa@heraldcorp.com