[JAJU]
[JAJU]

Second 'JAJU Jangnal' sale runs Oct. 15–28

Fall, winter products on special discount; JAJU Heat line cut by 33%

JAJU Air sales surged 207% during May event

Lifestyle brand JAJU will offer discounts of up to 50 percent on fall and winter clothing, bedding and household goods. Following a first-half sale in May, when summer clothing sales more than tripled compared to the previous year, the brand is now leading with heated apparel and winter bedding to draw in shoppers for the new season.

JAJU announced Friday that its second major discount event of the year, "JAJU Jangnal," will run through Oct. 28. Held twice a year, the event offers special prices across a wide range of products spanning fashion, accessories, beauty, household goods and kitchenware.

At the first event this year, held in May, roughly 200 types of products were put on sale. Sales of JAJU Air clothing and pajama sets — the flagship summer products — jumped 207 percent during the event compared to the same period the previous year. Bedding sales rose 64 percent over the same period.

This time, the brand's signature fall and winter fabric line, JAJU Heat, will be discounted by up to 33 percent. The JAJU Heat range uses moisture-absorbing, heat-generating materials alongside insulating functional fabrics, covering products from clothing and underwear to bedding and everyday fabric goods.

The lightweight "Light Down Fill Padding," suited for days with wide temperature swings, will be discounted by up to 22 percent. Designed to be layered over other clothing, it is intended for everyday use such as commuting and walking.

Kitchenware and household goods will be discounted by up to 50 percent, with the lightweight marble-coated frying pan series among the featured items alongside a variety of everyday household products at special prices.

"For the second 'JAJU Jangnal' of the year, we have prepared special discounts on newly released products and everyday household items ahead of the full fall and winter season," a JAJU official said. "We hope this gives customers a chance to stock up on the essentials for the changing season without the financial burden."


hong@heraldcorp.com