The 2026 Yangjae Flower Festa runs Friday through Sunday at Maeheon Citizens' Forest and the aT Flower Auction Hall in Seocho-gu, expanding from indoor venues to outdoor spaces for the first time, with floral craft workshops, children's activities and live music

Poster for the 2026 Yangjae Flower Festa [Ministry of Agriculture, Food and Rural Affairs]
Poster for the 2026 Yangjae Flower Festa [Ministry of Agriculture, Food and Rural Affairs]

Seoul's Yangjae urban forest will transform into a flower and plant festival grounds for three days, offering visitors a chance to view floral installations, try their hand at floristry, make flower accessories and enjoy live music — all as a family.

The Ministry of Agriculture, Food and Rural Affairs is hosting the 2026 Yangjae Flower Festa from Friday through Sunday at Maeheon Citizens' Forest and the Korea Agro-Fisheries and Food Trade Corporation (aT) Flower Auction Hall, both in Seocho-gu, Seoul.

This year's festival is themed "Bloom Together." A key feature is its expansion beyond the indoor exhibition format of previous years to include outdoor spaces within the urban forest.

The Yangjae Flower Festa was launched in 2019 by the Ministry of Agriculture, Food and Rural Affairs and aT to promote a flower-friendly lifestyle and broaden the consumer base for the domestic floriculture industry. This year marks its eighth edition.

At Maeheon Citizens' Forest, children can take part in a hands-on florist career experience, a flower-drawing contest and a quiz competition. Families can also make floral accessories together and catch live music performances.

The exhibition hall at the aT Flower Auction Hall will showcase newly developed domestic flower varieties. The venue will also feature a promotional space introducing the government's policy to spread the use of native Korean wildflowers, grasses and trees, alongside displays of floral arrangements using cut flowers, potted plants and succulents.

Park Jeong-hun, director general for food policy at the Ministry of Agriculture, Food and Rural Affairs, attended the opening ceremony at Maeheon Citizens' Forest on Friday afternoon.

"The more people incorporate flowers into their daily lives, the stronger the consumer base for the floriculture industry can become," Park said. "I hope this event gives the public a chance to feel closer to flowers in their everyday lives and enjoy them naturally. The government will also work to help this flower culture take root and spread."


adastra@heraldcorp.com