Kangwon Land runs Hi-End campaign

Initiative aims to stop illegal youth gambling before it starts

Casebook of real harm cases published for students

The 'Hi-End' campaign to prevent illegal gambling games among youth [Kangwon Land]
The 'Hi-End' campaign to prevent illegal gambling games among youth [Kangwon Land]

A face-to-face awareness drive has been launched to alert young people to the dangers of illegal online gambling games and sharpen their vigilance against them, with the aim of bringing the risks of everyday gambling into public discussion and fostering healthier attitudes.

Kangwon Land said Wednesday it had conducted its "Hi-End" campaign to prevent illegal youth gambling at Eonju Middle School in Gangnam-gu, Seoul, on Tuesday.

Organized in partnership with the Gangnam Police Station, the Gangnam-Seocho Office of Education, the Gangnam-gu district office and the Gangnam Youth Center, the campaign was designed to raise awareness of the dangers of illegal gambling games that young people can easily encounter in daily life and to help them develop sound judgment about them.

Kangwon Land has now carried out youth protection activities with the Gangnam Police Station for two consecutive years, following last year's collaboration. As part of the campaign, the company produced a student-friendly casebook covering real cases of harm from illegal gambling games, the risks of excessive engagement and ways to stay safe.

At a handover ceremony held at Eonju Middle School on Tuesday, officials from the participating organizations gathered to present the casebook and reaffirm their shared commitment to preventing illegal youth gambling.

Kangwon Land plans to distribute additional copies of the casebook to all 46 middle and high schools in Gangnam-gu in cooperation with the Gangnam-Seocho Office of Education.

Alongside this, the company ran a direct outreach campaign targeting students leaving school for the day, informing them of the dangers of illegal online gambling games.

"When it comes to youth over-immersion, the most important thing is helping young people protect themselves and preventing the problem before it starts," said Kim Do-gyun, chief executive of Kangwon Land. "We will continue to carry out effective prevention activities through cooperation with local governments, education offices, the Korean National Police Agency and other specialized organizations, so that young people can grow up in a healthy environment."


terry@heraldcorp.com