A brand image of Medicube, which participated in the Amazon Prime Big Deal Days promotion [APR]
A brand image of Medicube, which participated in the Amazon Prime Big Deal Days promotion [APR]

Medicube, the flagship beauty brand of global beauty company APR, announced Wednesday that it achieved record results during Amazon's Prime Big Deal Days promotion.

APR successfully concluded its participation in the Amazon Prime Big Deal Days promotion, held Oct. 6–7 (local time). Prime Big Deal Days is a large-scale discount event exclusively for Amazon Prime members.

In the United States, sales rose approximately 85 percent compared with last year's event. APR also entered European markets — including the United Kingdom, Germany, Spain, Italy and France — for the first time through the promotion, posting its best-ever results there. During the event, Medicube ranked No. 1 in overall search terms on Amazon in four countries: the US, the UK, Italy and Spain.

The number of top-selling products also grew. On Amazon US, 13 Medicube products entered the top 100 best-sellers across all beauty categories. In Europe, an average of more than 16 products per country reached the top 100, up from an average of seven during the previous Prime Day event.

APR said it plans to build on the Prime Big Deal Days results as it pushes into the peak fourth-quarter beauty season. "We will continue to meet global consumer demand through differentiated products and promotions during the upcoming year-end shopping season," a company official said.


siuu@heraldcorp.com