Product planners Jo Eun-bi (left) and Lee Jeong-bin from Lotte Mart & Super Food PB Development Team 2 promote the PB Festa event at Lotte Mart Zettaplex Seoul Station. [Lotte Mart]
Product planners Jo Eun-bi (left) and Lee Jeong-bin from Lotte Mart & Super Food PB Development Team 2 promote the PB Festa event at Lotte Mart Zettaplex Seoul Station. [Lotte Mart]

Lotte Mart will hold a private-brand festa from Thursday through Oct. 28, offering discounts on flagship and new products from its master PB label "Oneul Joheun" and its home meal replacement PB "Yorihada."

The "Oneul Joheun Extra Virgin Olive Oil (1L)," which has sold 300,000 units since its launch, will be available at a promotional price of 9,990 won. The "Oneul Joheun Sumgyeol Tong Bread (400g)" and "Oneul Joheun 100% Peanut Butter Creamy/Crunchy (450g each)" will be stocked with 20 percent more inventory than in previous promotions.

The "Yorihada Star Chef Edition" lineup is also expanding. Twelve new products will be introduced, including "Yorihada Jeong Ji-seon Juicy Ttungttung Sweet and Sour Pork (500g)," "Yorihada Jeong Ji-seon Northeastern-Style Glutinous Rice Guobaorou (500g)" and "Yorihada Jeong Ho-yeong Kimchi Udon (432g)." Customers who buy two or more items receive a 20 percent discount. New marinated meat products — "Yorihada Jeong Ho-yeong Yakiniku-Style Scored Marinated Grill/Beef Brisket Grill (500g each)" and "Yorihada Ahn Yu-seong Pork Bulgogi (600g)" — are 30 percent off for L.Point members. Three varieties of "Oneul Joheun Jeong Ji-seon Chinese-Style Snacks," developed using Chef Jeong Ji-seon's Chinese cuisine recipes, will also go on sale. The jjajangmyeon snack and squid chip spicy jjamppong flavor are priced at 990 won each, while the crunchy kick sweet and sour pork flavor is 1,390 won.

The "Oneul Joheun Ultra Value PB Collection" brings together 200 items priced between 500 won and under 5,000 won, spanning dairy products, snacks and more. Three varieties of "Oneul Joheun Chocolate/Strawberry/Banana Milk (200ml each)," all at a flat 500 won, will be stocked at more than double the volume of previous promotions. The "Oneul Joheun Potato/Onion Thin Cracker (75g)" is also 500 won. Ten snack varieties at a flat 1,000 won are offered under a buy-four-get-one-free deal, effectively delivering a 20 percent discount per item.

Household goods will be discounted by up to 40 percent. The "Oneul Joheun Clear Living Box (60L/80L, two types)" is 40 percent off, and "Oneul Joheun Zipper Bags/Sanitary Bags" are 30 percent off. The "Oneul Joheun Clean Giant Triple-Ply Tissue (27m x 36 rolls)" is 1,000 won off at 12,900 won. Other paper goods, including major facial tissue products, are also on sale.

A cashback event is also on offer. Customers who purchase at least one "Oneul Joheun" or "Yorihada" product during the promotional period and upload a photo of their receipt and shopping basket via a QR code form will be entered into a daily draw. One first-place winner each day will receive a Lotte Department Store gift voucher worth up to 1 million won — equivalent to the amount on their receipt — while 20 second-place winners will each receive a 10,000 won Lotte mobile gift voucher.

Lee Gyeong-won, a manager at the Lotte Mart & Super PB Brand Management Team, said the company would "continue to introduce product lineups and promotions that meaningfully lower the prices customers feel at the checkout."


andy@heraldcorp.com