Converted Hyundai Solati vans to operate in Yeongnam, Honam regions

Services include telecom consulting, smartphone education and voice phishing prevention

An LG Uplus employee introduces a mobile store vehicle to be deployed in the Honam region. [LG Uplus]
An LG Uplus employee introduces a mobile store vehicle to be deployed in the Honam region. [LG Uplus]

LG Uplus will operate mobile stores that travel directly to remote islands, mountainous areas and digitally underserved communities, offering services ranging from telecom consulting to smartphone education.

The company said Wednesday it would launch the "visiting store" service to bring telecom consulting and digital education to areas where customers have difficulty accessing a physical store.

Each visiting store is a Hyundai Solati van converted into a space for customer consultations and education. The service was designed to ensure customers in areas without a fixed store can still access telecom services and digital education. One vehicle will be deployed in each of the Yeongnam and Honam regions, with a team of three staff members per vehicle visiting remote islands, mountainous areas, small cities without stores and communities with large elderly populations.

On-site services will include SIM card replacements, home and mobile telecom bill consultations, smartphone usage education, voice phishing prevention training and guidance on how to safely use digital devices and services.

An LG Uplus employee introduces a mobile store vehicle to be deployed in the Honam region. [LG Uplus]
An LG Uplus employee introduces a mobile store vehicle to be deployed in the Honam region. [LG Uplus]

The interior of each vehicle is equipped with a customer consultation area, monitors and storage space for informational materials. Outside, an awning, tables, chairs and a signboard can be set up to create a consultation and waiting area suited to on-site conditions.

LG Uplus also plans to use the mobile stores to expand its presence at local community events. At regional festivals and gatherings, staff will offer telecom consultations and portable battery rental services. The company will also run customer engagement programs tailored to each location, including guidance on bundled internet, IPTV and mobile products.

For small business owners, the service will provide consultations on telecom solutions needed to run a store, such as CCTV, point-of-sale systems and internet. The mobile stores will also offer free Wi-Fi, smartphone charging and portable battery rentals at disaster relief sites such as flood or wildfire scenes.

"The visiting store is a new customer touchpoint that goes beyond waiting for customers to come to us — it brings telecom services directly to the communities and locations that need them," said Jeong Cheol, head of LG Uplus's consumer sales group. "We will expand our field-based activities so that customers can access the consultations and digital education they need, regardless of where they live or how old they are."


chami@heraldcorp.com