Documentary 'Why Fight Cold?' follows researchers at a Swedish winter test track

Film earns recognition at Cannes Corporate Media & TV Awards and competitions across North America and Asia

Hyundai Mobis' global content film "Why Fight Cold?" has won three awards at international content competitions, including the Cannes Corporate Media & TV Awards. [Hyundai Mobis]
Hyundai Mobis' global content film "Why Fight Cold?" has won three awards at international content competitions, including the Cannes Corporate Media & TV Awards. [Hyundai Mobis]

A documentary produced by Hyundai Mobis has earned wide acclaim, landing on the winners' lists of multiple global content awards.

Hyundai Mobis announced Wednesday that "Why Fight Cold?," a documentary capturing the daily lives of researchers developing new technologies at a Swedish winter test track, has won three awards at major international content competitions, including the Cannes Corporate Media & TV Awards in France.

The Cannes Corporate Media & TV Awards is widely regarded as a prestigious global competition that recognizes outstanding corporate films separately from mainstream commercial film festivals. Hyundai Mobis was named a finalist in the automotive category for the second consecutive year, following last year's selection.

The documentary also took a silver award in May at the Telly Awards in North America, which has a history of more than 50 years. At the Muse Creative Awards, a leading competition in Asia, it claimed top honors in both the documentary and automotive categories.

The roughly 20-minute film, released on YouTube, offers an up-close look at researchers working on key future-mobility chassis technologies — including an electro-mechanical brake system, a rear-wheel steering system and air suspension. The Swedish winter test track where filming took place reaches temperatures as low as minus 40 degrees Celsius, and the documentary vividly captures the researchers' determination as they repeatedly validate and refine new technologies in those extreme conditions.

Hyundai Mobis said it produces content drawn from real stories on the technology development scene to help the general public and customers understand its work in an accessible and engaging way. Rather than simply introducing complex, specialized automotive technology, the company frames the research and development process and its employees' experiences as a narrative to build broader appreciation for the technology.

The effort has been recognized at home as well as abroad. This year, Hyundai Mobis received the grand prize in the YouTube category at the 2026 Social i-Awards and the grand prize in the media and entertainment category at the ICT Award Korea, both in recognition of its differentiated content capabilities in the mobility sector.

The company showcases videos, newsletters and other content through its brand media site Mobis Live, which offers tailored content for different audiences.

Particularly notable is "Munggwa-jeok Gisulljuui," a series that explains automotive technology through a humanities lens and everyday language, which has run for five seasons and accumulated more than 12 million views. A separate series introducing employees' roles and workplaces also provides practical guidance for job seekers through firsthand accounts from staff.

Meanwhile, Hyundai Mobis recently finalized the sale of its automotive lamp business, which generates annual sales of around 1 trillion won ($736 million). The company signed a share purchase agreement with French automotive parts maker OP Mobility and plans to spin off the lamp business as a separate entity in April next year before transferring all shares in the newly established company to the buyer.

Hyundai Mobis said it plans to use the proceeds from the lamp business sale to strengthen the competitiveness of its existing core businesses and future growth operations.


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