Kiturami said Tuesday it will release two new commercials highlighting the key features of the Kiturami Boiler AI and Kiturami Carbon Mat AI. [Kiturami]
Kiturami said Tuesday it will release two new commercials highlighting the key features of the Kiturami Boiler AI and Kiturami Carbon Mat AI. [Kiturami]

Ad campaign themed 'Boiler enters the AI era, carbon mat enters the AI era'

Radar sensors detect occupancy to adjust heating room by room; auto energy-saving when vacant

AI carbon mat launched last month; boiler now added to expand AI product lineup

Kiturami is rolling out two new commercials simultaneously for its AI-equipped boiler and carbon mat, stepping up its push to promote AI-powered heating. The campaign follows last month's launch of a carbon mat featuring AI-based sleep control, and extends the company's AI product lineup to include its boiler.

Kiturami said Tuesday it will release two new commercials showcasing the key features of the Kiturami Boiler AI and the Kiturami Carbon Mat AI.

The ads are themed "Boiler enters the AI era" and "Carbon mat enters the AI era," respectively. Actor Ji Jin-hee appears in both spots, demonstrating how the products adjust heating and reduce energy consumption based on whether a user is home and their daily lifestyle patterns.

The boiler commercial centers on the "AI Room-by-Room Heating System," which automatically adjusts the temperature in occupied and unoccupied rooms.

The system uses radar sensors built into individual room thermostats to detect whether anyone is present and adjusts heating accordingly. Rooms vacated briefly see a gradual temperature reduction, while rooms left empty for longer periods cool down more quickly, cutting unnecessary energy use.

A rapid-heating function is also included, which prioritizes warming the living room first when users return home. The system's AI occupancy-detection feature has received KTR-AI certification from the Korea Testing & Research Institute (KTR).

Kiturami is taking pre-orders through Oct. 15 for a product that combines the Kiturami Geokuro NEW Condensing L10 gas boiler with the AI Room-by-Room Heating System.

A Kiturami Boiler official said this year's new commercials were designed to help consumers easily understand how the Kiturami boiler and third-generation carbon mat use AI to regulate heating and reduce energy consumption. "We will actively promote our AI heating technology through the new advertising campaign," the official said.


hong@heraldcorp.com