Kiturami Group unveils a new corporate PR campaign, "60 Years of HVAC Technology at the Heart of Korea's Key Industries," featuring its exclusive brand model, actor Ji Jin-hee. [Kiturami]
Kiturami Group unveils a new corporate PR campaign, "60 Years of HVAC Technology at the Heart of Korea's Key Industries," featuring its exclusive brand model, actor Ji Jin-hee. [Kiturami]

Technology spotlighted across semiconductors, secondary batteries, nuclear power plants and submarines

Group sales reach 1.61 trillion won in 2025; non-boiler businesses account for 70% of revenue

Actor Ji Jin-hee enters eighth year as exclusive brand model

Kiturami Group has launched a new corporate PR campaign showcasing the heating, ventilation and air conditioning technology it supplies to major industrial sectors, including semiconductors, secondary batteries, nuclear power plants, and shipbuilding and defense.

The group announced Thursday that the campaign, titled "60 Years of HVAC Technology at the Heart of Korea's Key Industries," features its exclusive brand model, actor Ji Jin-hee.

The advertisement is set against backdrops representing key domestic industries — semiconductors, secondary batteries, nuclear power plants and submarines — and introduces Kiturami Group's HVAC technology as applied across those sectors.

Since the 2000s, Kiturami Group has expanded beyond its boiler-focused business into cooling, air conditioning and energy. Its technology now serves semiconductors, AI data centers, secondary batteries, nuclear power plants, shipbuilding and the defense industry.

Among its affiliates, Kiturami Bumyang Cooling handles the cooling tower business, while Shinsung Engineering manages dry-room systems for secondary battery manufacturing. Century operates in refrigeration and air conditioning equipment for nuclear power plants, submarines and surface vessels.

Business diversification has steadily increased the share of non-boiler revenue. The group's combined sales across all affiliates reached 1.61 trillion won ($1.19 billion) in 2025 — more than five times the 2000 figure — with non-boiler businesses accounting for 70 percent of total revenue.

"We produced this campaign to raise awareness of our HVAC technology as it is applied not just in home boilers, but across industrial settings including semiconductors, AI data centers, secondary batteries, nuclear power plants, and shipbuilding and defense," a Kiturami Group official said. Ji is now in his eighth year as the group's exclusive brand model.


hong@heraldcorp.com