Coway Life Solution announced Tuesday it has signed an MOU with Marrying, a lifestyle platform for newlyweds, to extend customer benefits into the wedding sector. [Coway]
Coway Life Solution announced Tuesday it has signed an MOU with Marrying, a lifestyle platform for newlyweds, to extend customer benefits into the wedding sector. [Coway]

MOU signed with Marrying, a newlywed lifestyle platform

Wedding photography, emcee services, photo booths among covered packages

Partnership network grows to over 30 firms spanning travel, mobility and more

Coway Life Solution is expanding its membership benefits into the wedding sector, broadening its service reach from senior care to marriage preparation and newlywed life as it works to build a life-care platform covering customers' entire life cycle.

The company announced Tuesday it has signed an MOU with Marrying, a lifestyle platform for newlyweds.

Under the agreement, Coway Life Solution customers will receive an additional discount of up to 10 percent on top of existing discounts when using Marrying's premium wedding packages.

The packages cover a range of wedding services, including gift-envelope management, photo booths, wedding photography and professional emcees. Marrying provides information and services for everything from wedding planning to newlywed life, and operates a newlywed community, personalized shopping and a digital ledger for cash gift tracking.

Coway Life Solution has consistently expanded its partnership network beyond senior care — which covers medical services, nursing, caregiving and cognitive health — into areas such as travel, mobility and tax services. It currently works with more than 30 specialist firms to deliver membership benefits.

The expansion has continued this year. In April, the company signed an MOU with mobility service firm Autohands, and in May it joined an MOU with Coway, Hanatour Service and Hana Card to build a life-care platform. On Sept. 9, it signed an MOU with Wellcare Station.

The signing ceremony was held Monday at G-Tower in Guro-gu, Seoul, attended by Coway Life Solution Chief Executive Kim Myeong-gon and Marrying Chief Executive Kim Dong-su.

"We are consistently expanding our membership benefits to provide a wide range of specialist services that help customers in their daily lives," a Coway Life Solution official said. "We will continue to identify services that match the evolving lifestyles and diverse needs of our customers, and strengthen the competitiveness of our life-care platform."


hong@heraldcorp.com