A view of the Bibigo booth at the 2026 Mexico K-Fair. [CJ CheilJedang]
A view of the Bibigo booth at the 2026 Mexico K-Fair. [CJ CheilJedang]

CJ CheilJedang operated a Bibigo booth at the 2026 Mexico K-Fair, held Thursday through Sunday at the WTC International Exhibition and Convention Center in Mexico City.

The K-Fair showcases K-content alongside consumer goods industries including K-food and beauty products. The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency have run the fair since 2022 to help South Korean companies expand into overseas markets.

The Bibigo booth was designed as an interactive space for visitors, featuring digital content and a themed zone built around the intellectual property of K-pop artist Alpha Drive One, Bibigo's global brand ambassador.

A motion game in which Alpha Drive One expresses Korean flavors — including kimchi, sweet-and-salty, spicy-sweet and hot — through body movements proved particularly popular, the company said.

CJ CheilJedang offered visitors samples of Bibigo ramyun, K-sauces and seaweed snacks, along with tastings of Hetbahn rice served with Bibigo gochujang sauce.

The company plans to use Bibigo — whose portfolio spans mandu, processed rice, kimchi, K-sauces and seaweed — to convert strong interest in K-culture across Latin America into direct consumer experiences.

"We confirmed strong interest among local consumers in K-food and Bibigo at the K-Fair," a CJ CheilJedang official said. "We will introduce an even wider range of K-food flavors in Mexico and South America through Bibigo."


korean@heraldcorp.com