10 years of support since first room in 2016

Program provides learning spaces, materials to low-income households

Kang Jin-gu (left), head of Kumho Tire's management support team, and Hwang Yun-ji, head of ChildFund Korea's sharing project team 5, hold a plaque presentation ceremony to mark the completion of the 40th Hope Study Room. [Kumho Tire]
Kang Jin-gu (left), head of Kumho Tire's management support team, and Hwang Yun-ji, head of ChildFund Korea's sharing project team 5, hold a plaque presentation ceremony to mark the completion of the 40th Hope Study Room. [Kumho Tire]

Kumho Tire announced Monday that it has completed the 40th installment of its Hope Study Room program, run in partnership with ChildFund Korea. The initiative aims to improve learning environments for children from low-income households, and the company said it plans to continue supporting future generations.

Kumho Tire has consistently expanded the program since opening its first study room in 2016, reaching a cumulative total of 40 locations. Kang Jin-gu, head of Kumho Tire's management support team, and Hwang Yun-ji, head of ChildFund Korea's sharing project team 5, attended the completion ceremony for the 40th room, where they presented a nameplate for the space and offered encouragement to the child beneficiary.

The program — formally titled "Hope Study Room, Drawn Together in Green" — is a corporate social responsibility initiative Kumho Tire has carried out to improve learning conditions for children and teenagers from low-income families. It renovates or newly creates dedicated study spaces in eligible households and supplies the necessary learning materials and equipment.

The beneficiary of the 40th room is an elementary school student who has been raised by a grandmother since early childhood. Kumho Tire added storage space to the child's study area and provided a computer along with other learning materials and supplies.

"Now that the Hope Study Room has reached its 40th location, we will continue to show consistent attention and support so that children can nurture their dreams in a better environment," Kang said. "Through a range of corporate social responsibility activities, we will support the healthy growth of the next generation and fulfill our responsibilities as a company."

Beyond the study room program, Kumho Tire runs a variety of education and sponsorship initiatives for children and teenagers — including traffic safety education and a mentoring program to strengthen the future capabilities of children who have lost a parent in a traffic accident — as part of its active commitment to ESG (environmental, social and governance) management.

Meanwhile, Kumho Tire has been pursuing a range of marketing activities to expand its brand reach and promote a culture of safety, including a recent safety campaign tied to the Netflix reality show "Single's Inferno."


eyre@heraldcorp.com