50,000-won vouchers hidden in 500 vehicles nationwide from Monday
Total prize pool worth 25 million won; valid through year-end
Up to 65% off rental fees during Chuseok, National Foundation Day holidays
Lotte Rental's G car will hide 50,000-won ($37) vouchers in 500 of its car-sharing vehicles nationwide ahead of the Chuseok and National Foundation Day holidays, while also offering rental and insurance discounts targeting travelers during the holiday periods.
Lotte Rental subsidiary Greencar announced Wednesday it will run a promotion called "Chuseok Golden Holiday, Golden Coupons Appear" through Oct. 5. The campaign combines an in-car voucher hunt with early-booking discount coupons for customers who reserve ahead of the holidays.
The "Find the Golden Coupon in G car" event runs from Monday through Oct. 5. Five hundred vehicles operating across the country will each have a 50,000-won voucher placed inside at random, bringing the total prize pool to 25 million won. Customers who find a voucher in their rented vehicle and register it through the G car app will receive the 50,000-won credit, which can be used through Dec. 31.
Early-bird discounts tied to the Chuseok holiday will be offered in three separate rounds.
The first round of Chuseok early-bird coupons is available for download through Wednesday and can be used from Sept. 24 to Sept. 27. Rentals of 30 hours or more receive a 60 percent discount on the rental fee and 20 percent off insurance, while rentals of 48 hours or more qualify for a 65 percent rental discount and 20 percent off insurance.
The second round of coupons is available for download from Thursday through Monday. The rental duration requirements and rental-fee discount rates are the same as the first round, but the insurance discount is reduced to 10 percent. The structure is designed to reward customers who lock in their holiday plans earliest with a larger insurance discount.
Coupons for the National Foundation Day holiday will be available from Tuesday through Sept. 30 and apply to vehicle use from Oct. 3 to Oct. 11. Rentals of 24 hours or more receive a 60 percent rental discount and 15 percent off insurance, while rentals of 36 hours or more qualify for a 65 percent rental discount and 15 percent off insurance.
"Because reservations tend to concentrate in specific time slots during holidays, we designed the coupons to give greater benefits to customers who plan early," a Greencar official said. "We also wanted to add an element of fun to the rental experience itself, through events like the golden coupon hunt."
Meanwhile, G car has been revamping its services, including integrating AI into the booking process. Earlier this month, the company launched a conversational "G car AI Booking" service that lets users find available vehicles by entering their desired location, time and vehicle type by voice or text.
Greencar launched its car-sharing service in 2011 and rebranded to Lotte Rental's G car in September 2024. The service has accumulated about 5.34 million registered members as of this year and operates roughly 7,400 vehicles and more than 2,500 rental locations nationwide.
kwater@heraldcorp.com
