Event covers domestic and overseas market outlooks, investment strategies and pension assets

Hyundai Motor Group's quadruped robot 'Spot' and singer Byun Jin-sub also featured

KB Securities team leader Min Jae-gi (from left), co-CEOs Lee Hong-gu and Kang Jin-du pose with Spot, a quadruped robot from Hyundai Motor Group, at the 2026 KB Securities Prime Club Investment Concert held Saturday at Ewha Womans University in Seoul. [KB Securities]
KB Securities team leader Min Jae-gi (from left), co-CEOs Lee Hong-gu and Kang Jin-du pose with Spot, a quadruped robot from Hyundai Motor Group, at the 2026 KB Securities Prime Club Investment Concert held Saturday at Ewha Womans University in Seoul. [KB Securities]

KB Securities held its Prime Club Investment Concert, offering customers market outlooks and investment strategies for domestic and overseas equities. The event drew 6,176 applicants for just 2,700 spots — more than double the available seats.

KB Securities said Wednesday it hosted the 2026 KB Securities Prime Club Investment Concert on Saturday at Ewha Womans University's main auditorium in Seoul.

Now in its fifth consecutive year, the Prime Club Investment Concert is a flagship customer event combining investment information with cultural programming. This year's gathering drew customers from across the country, including from Jeju Island, as well as global institutional investors.

The concert was held under the theme "My Way," reflecting on the year's investment journey and exploring new directions for the future.

The investment lecture lineup covered domestic and overseas market outlooks, sector-specific strategies, investment psychology and pension asset management. Sessions included Kim Dong-won, head of KB Securities' research division, presenting a second-half domestic equity investment strategy for 2026; Lee Hyung-su, CEO of HSL Partners, on tech-sector investment strategy; Kim Kyung-il, a professor at Ajou University, on investment psychology; and Yuk Dong-hwi, a division head at KB Asset Management, on pension investment strategies for retirement. Kim Byung-geon of Bavarian Research and Noh Hyun-bok of W Asset Management also presented strategies for overseas and domestic equities, respectively.

The event featured a performance by Spot, Hyundai Motor Group's quadruped robot, which danced to music. Singer Byun Jin-sub performed his signature songs in the second half of the program. An outdoor venue hosted a pension consulting booth run by KB Asset Management, along with interactive games and prize events for attendees.

Son Hee-jae, head of KB Securities' digital business group, said the Prime Club Investment Concert has established itself as a signature event where the company communicates directly with customers and delivers both investment information and diverse experiences. "We will continue to expand the quality of our investment content and customer touchpoints — both online and offline — to support our customers' asset growth and further strengthen their trust in us," he said.

KB Securities has also been expanding its AI-based consumer protection framework. In July, it introduced a service in which AI monitors the subscription process in real time for customers signing up for public offering funds via tablet at branches. Starting Aug. 31, the company extended the system to wrap accounts as well. Before a customer leaves a branch, the AI checks whether product explanations and required disclosures were properly delivered; if any gaps are found, staff provide supplementary guidance and re-record the consultation on the spot.


hajun825@heraldcorp.com