Kakao VX's Kakao Golf Reservation is rolling out a dynamic pricing system that uses AI to set flexible green fees.
The system analyzes reservation data and demand through AI to automatically calculate green fees and reflect them in real time in each golf course's enterprise resource planning system.
Kakao VX said it expects the system to boost tee-time sales rates and reduce cancellations. "Customers who secure a tee time early at a lower price are less likely to cancel even if the price rises closer to their round date, which is why golf courses prefer this approach," a company official said.
Kakao VX also released results from a pilot at golf courses outside the Seoul metropolitan area. A course in the Gyeongsang region that had its third-session tee times managed under the system since 2024 saw its visitor count reach 33,929 last year, up 46 percent from the previous year. Sales rose 32 percent, while the average amount paid per visitor fell 9 percent, the company said.
Kakao VX plans to expand the dynamic pricing system to more golf courses.
yjc@heraldcorp.com
