Average annual sales growth of 115% over past 3 years

Seongsu flagship store to anchor expansion into China, Asia and North America

[Provided by Seoul IR]
[Provided by Seoul IR]

Taesuk Optical has filed a preliminary listing review application with the Korea Exchange, seeking to become the first domestic eyewear brand company to list on the Kosdaq.

The eyewear and fashion product manufacturer and retailer said Tuesday it submitted the application for a Kosdaq listing on Monday.

Founded in 2015, Taesuk Optical has built its eyewear business on experience accumulated in manufacturing and retail. The company has pursued a strategy of responding to market trends and consumer demand through rapid product planning and sourcing capabilities.

The company currently operates its own brands — VIEWMAP and SUPPORT LIGHT — as well as acquired trademark brands BRERA and HARRY MASON. It has also secured distribution licenses for global fashion eyewear brands including Vera Wang, Tumi, Anna Sui, Maje and AllSaints, expanding its footprint in the global fashion eyewear segment.

More recently, the company has been diversifying its product lineup in the broader fashion industry, drawing on capabilities built through its eyewear business. This strategy has driven average annual sales growth of 115 percent over the past three years.

The company has built a brand portfolio spanning its own labels, licensed brands and global names to address demand across a wide range of age groups and price points.

Its sales channels have expanded from home shopping to department stores, duty-free shops, online malls and a directly operated flagship store in Seongsu. The company plans to tailor its sales strategy to the characteristics of each channel's customer base, boosting both brand competitiveness and overall sales.

Taesuk Optical is also stepping up its offline presence in South Korea. Using the Seongsu flagship store — which opened in December last year — as a base, the company plans to extend its offline reach into key commercial districts and create spaces where both domestic consumers and foreign visitors can experience its brands directly.

"Under the management philosophy of 'not following the market but creating it,' we have proactively identified consumer demand and translated it into products and brands," a company official said. "We will continue to build a sustainable growth foundation in the eyewear and fashion industries, backed by our proven brand management systems and product planning capabilities."

Separately, the Korea Exchange's Kosdaq Market Division said Monday it had also received preliminary listing review applications from two other companies, including C&M. C&M manufactures electric motors, generators, and electrical conversion, supply and control equipment; it posted consolidated sales of 238.5 billion won ($177 million) and operating profit of 21.3 billion won last year, with Korea Investment & Securities serving as its listing arranger. Activeon, which primarily produces antiseptic and preservation solutions, recorded consolidated sales of 33.5 billion won and operating profit of 1.6 billion won last year.


th5@heraldcorp.com