Fila, operated by Misto Korea, announced Tuesday the launch of its first special edition collection with brand model WOODZ, titled "FILA+WOODZ."
The edition comprises two products — an apparel piece called the "Airflow Lightweight Down" and a shoe called the "HAREPIN." Both feature a silver colorway with WOODZ's logo applied.
The first product, the Airflow Lightweight Down, went on sale Thursday at 11 a.m. on Fila's official online store. The jacket is a new version of an item that sold out during a pre-sale in July, now updated with the WOODZ logo. It sold out again within an hour of launch.
The second product, the HAREPIN, will be released exclusively on Fila's official online store Monday at 11 a.m. The shoe features suede material and a Vibram outsole, and will come with a special silver-colored shoe package.
Following the special edition, Fila will also release regular products. The standard Airflow Lightweight Down worn by WOODZ will be unveiled Thursday alongside a WOODZ campaign. The regular HAREPIN will go on sale in October.
"Starting with this edition, we plan to continuously offer consumers a variety of styles and new product experiences," a Misto Korea official said.
andy@heraldcorp.com
