Flea market, blood donation drive among participatory charity events

Employees engage in community outreach and ESG initiatives

Fubon Hyundai Life employees pose for a photo after taking part in a blood donation campaign held to mark the insurer's eighth anniversary. [Fubon Hyundai Life]
Fubon Hyundai Life employees pose for a photo after taking part in a blood donation campaign held to mark the insurer's eighth anniversary. [Fubon Hyundai Life]

Fubon Hyundai Life announced Monday that it will hold a series of events, including community outreach activities, to mark its eighth anniversary.

The insurer holds employee participation programs every year around its Sept. 15 founding anniversary, focusing on support for underprivileged communities.

This year's lineup includes a blood donation drive, a flea market where employees donate personal items for sale, and a pop-up store called "Fubokkku Store" selling merchandise featuring the company's mascot characters Puni, Boni and Kkumi. All proceeds from both the flea market and the store will be donated in full to projects supporting marginalized groups.

"Every year on our founding anniversary, we hold meaningful volunteer activities and in-house events that all employees can take part in together," a company official said. "We will continue to practice a culture of giving based on voluntary employee participation and pursue ESG management alongside our local communities."

Meanwhile, Fubon Hyundai Life posted a net profit of 158.6 billion won ($118 million) in the first half of this year, swinging to a profit from a net loss of 80.3 billion won in the same period last year.


won@heraldcorp.com