'Signature packaging' option introduced; Wow membership perks available

[Provided by Coupang Inc]
[Provided by Coupang Inc]

Coupang Inc's luxury beauty and fashion service R.LUX announced Monday it will hold a "Chuseok Thanksgiving Sale" through Sept. 27.

The event brings together leading Korean luxury brands — Sulwhasoo, The History of Whoo and Hera — alongside global names including SK-II, Clarins and Estée Lauder. Recently added brands such as NonFiction, Miu Miu and Yeonjak are also part of the lineup, which now spans hair, body, fragrance and broader lifestyle categories. Kulti, a brand set to join the platform soon, will round out the offering.

Participating brands will offer gifts matching the full size of purchased products, as well as downloadable coupons. The Wow membership-exclusive "One Day Only" corner will feature a new product each day at special terms for 24 hours.

The sale also includes curated gift sets tailored to the recipient. Options for parents include The History of Whoo's Gongjinhyang Firming Duo and Estée Lauder's Advanced Night Repair serum, while picks for partners feature the NARS Afterglow Lip Balm and Dolce & Gabbana Light Blue Eau de Parfum.

A paid "signature packaging box" option in black has been introduced for gift wrapping. Products are available for fast delivery through Rocket Delivery, and a "Gift" feature lets shoppers send items using only the recipient's contact information. Wow members can earn 10 percent of their purchase amount back as cash — up to 150,000 won ($111) — and an additional 4 percent, up to 40,000 won per month, when paying with a Wow card.


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