From 2022 launch to leading public delivery platform

Discount coupons, support for 1,000 top merchants

Brokerage fees waived for new merchants through year-end

[Shinhan Bank]
[Shinhan Bank]

Shinhan Bank announced Monday that its online food delivery platform Ddaenggyeoyo has surpassed 10 million members in just over four years since its launch. With small business owners still struggling under high delivery commissions, Ddaenggyeoyo has earned recognition as a leading model combining a lifestyle platform with inclusive finance through low fees and financial products designed to support small merchants.

Officially launched in January 2022, Ddaenggyeoyo has expanded on the strength of a brokerage commission of about 2 percent and consumer discount benefits. The platform has also partnered with local governments to link regional currency payments with area-specific discount programs, further easing costs for small business owners.

Support for small merchants runs alongside those efforts. The top 1,000 merchants by customer recommendations receive an in-app "verified badge" and a 100,000 won ($74) owner support grant. Brokerage commissions are waived for newly registered merchants through the end of this year.

Shinhan Bank is also strengthening financial support for small business owners by drawing on order and sales data accumulated through Ddaenggyeoyo. Last month, the bank launched the Ddaenggyeoyo Top Merchant Loan, which factors a merchant's actual sales and business performance into credit assessments and loan limit calculations, offering up to 100 million won in financing.

To mark the 10 million member milestone, customers who tap the "Recommend" button on a merchant's page in the Ddaenggyeoyo app and write a text review will receive a 1,000 won discount coupon. Those who post a photo or video review will receive a 2,000 won coupon. An additional 10,000 won discount coupon will be awarded by lottery to 1,000 customers who recommend a merchant.

"Reaching 10 million members is the result of many customers joining Ddaenggyeoyo's shared-growth vision, where consumers and small business owners grow together," a Shinhan Bank official said. "We will continue developing the platform into a leading model of mutual prosperity — delivering more benefits to customers and meaningful, practical support to small business owners."


forest@heraldcorp.com