Polishing, glass coating done in single visit

Available at over 260 stores nationwide

Program targets paint care right after delivery

An employee of B1 Bullsone Carcare performs the "all-in-one vehicle care package" service on a Genesis vehicle. The service provides polishing and glass coating together in a single session. (B1 Bullsone Carcare)
An employee of B1 Bullsone Carcare performs the "all-in-one vehicle care package" service on a Genesis vehicle. The service provides polishing and glass coating together in a single session. (B1 Bullsone Carcare)

Customers who purchase a new Genesis vehicle can now receive polishing and glass coating together in a single visit soon after taking delivery of their car, under a new vehicle care service. The program is designed to let customers complete major exterior maintenance in one trip instead of visiting a store multiple times.

B1 Bullsone Carcare said Thursday that it is taking part as a service provider for the "all-in-one vehicle care package" under Genesis Privilege, the automaker's membership service.

Genesis Privilege allows customers who purchase eligible vehicles to choose one of several benefits. Those who select the package offered by B1 Bullsone Carcare can receive polishing and glass coating together.

The program focuses on exterior care immediately after a customer takes delivery of a new vehicle. Once a vehicle is in regular use, minor scratches can appear on the paint surface from washing or dust, so the idea is to apply a protective coating early, while the surface condition is still relatively pristine.

Unlike conventional washing-focused benefits, the package combines polishing and coating in a single session, eliminating the need for multiple store visits. Customers who want the service can select B1 Bullsone Carcare as their provider through the Genesis Boutique, then book an appointment at one of about 260 participating stores nationwide. Eligible vehicle models and usage periods can be checked through the Genesis Boutique and the My Genesis app.

B1 Bullsone Carcare has operated the Genesis Privilege vehicle care service since 2022. The company plans to run the new package so that it leads to regular washing and exterior care after the initial delivery period.

"The moment right after delivery is when a new car's first impression can be preserved the longest," said Kim Ok-su, CEO of B1 Bullsone Carcare. "We will continue to improve service guidance and booking convenience so that customers can use their Privilege benefits early without hesitation."

He added, "We will keep strengthening our workmanship quality and customer touchpoints to provide the professional, systematic care service that customers of a premium brand deserve."


kwater@heraldcorp.com