A pop-up store has opened where visitors can experience Majesty's 55-year legacy in one place and try out its limited-edition models.

Majesty Golf said Thursday it is marking its 55th anniversary with a pop-up, "MAJESTY 55th Heritage Premiere." The event runs through Sept. 22 on the bridge floor of the seventh floor at Shinsegae Department Store's Gangnam branch.

The pop-up, designed to let customers experience Majesty's heritage and brand philosophy firsthand, also unveils the full lineup of its 55th anniversary commemorative models. The brand said the models feature a monocoque head structure built with full 3D printing technology and a design inspired by the Baroque style.

Through a 5.5-meter putting challenge as well as photo card and roulette events, 55 visitors in total will receive a range of prizes. Prizes include the PRESTIGIO 14 driver, Majesty carriers and golf balls.

"We hope visitors can experience up close the value and prestige that only Majesty has proven over the years through the specially prepared products and various programs marking our 55th anniversary," a Majesty Golf official said.


yjc@heraldcorp.com