Estec System announced Thursday that Sanitech and Cuckoo Homesys have signed a strategic MOU to expand their lifestyle environment solutions project. [Estec System]
Estec System announced Thursday that Sanitech and Cuckoo Homesys have signed a strategic MOU to expand their lifestyle environment solutions project. [Estec System]

Sanitech's scent and hygiene services to combine with Cuckoo Homesys home appliances

Sanitech to expand 'signature scent service' sales using Cuckoo's B2B network

Two firms to develop joint products, new projects linking air purifiers, water purifiers, bidets

Sanitech, Estec System's comprehensive environmental hygiene brand, is teaming up with Cuckoo Homesys to expand their lifestyle environment solutions project. The two companies plan to bundle space management services such as pest control, hygiene management and scent design with home appliances including water purifiers, air purifiers and bidets. This is aimed at broadening their reach with customers in the business-to-business market.

Estec System said Thursday that Sanitech and Cuckoo Homesys signed a strategic MOU to expand their lifestyle environment solutions project. The two companies agreed to link their respective products, services and sales infrastructure to build joint sales channels and develop new partnership projects.

Under the agreement, Sanitech will use Cuckoo Homesys' B2B sales network to expand sales of its "signature scent service." The company plans to pitch its services to Cuckoo Homesys' existing corporate and business clients to secure new customers and boost sales.

The signature scent service designs and applies scents tailored to the characteristics and brand image of spaces such as companies or stores. Sanitech plans to eventually link the service with Cuckoo Homesys' air purifiers, water purifiers and bidets to offer corporate clients a combined package of space management and home appliances.

The partnership focuses on expanding B2B projects that supply multiple products and services together to corporate clients, rather than selling individual products or hygiene services separately. Sanitech operates space management services including pest control, hygiene management and scent design, while Cuckoo Homesys runs a home appliance business centered on water purifiers, air purifiers and bidets.

Going forward, the two companies plan to make mutual use of their existing sales networks and also explore joint products and new business models that combine their products and services.

"Through this agreement, we expect to combine Sanitech's environmental hygiene and scent services with Cuckoo Homesys' competitiveness in home appliances to offer customers a wider range of lifestyle environment solutions," an Estec System official said. "We will continue to develop joint products and new business models that link our products and services."


hong@heraldcorp.com