Mukho Port and its fish market, seen from Wind Hill along Nongol-damgil in Donghae
Mukho Port and its fish market, seen from Wind Hill along Nongol-damgil in Donghae

The list of Sydney's three most iconic downtown attractions has changed. Alongside the Sydney Opera House and Bondi Beach now stands the Sydney Fish Market, which reopened after a remodeling earlier this year.

The market's new exterior features a wave-shaped roof and a building frame modeled after a fish, giving it an artistic look, while the overall space has doubled in size. The auction hall now uses high-tech equipment to improve transparency and accuracy. Inside, a seafood food court as spacious as the fish stalls themselves has been added, and the area near the main entrance has been redesigned into a tiered rest space. Through the market's transparent walls, visitors can watch freshly caught seafood being unloaded and brought in.

Sydney tourism and fisheries authorities expect about 6 million visitors a year at the market alone, and eight months after its grand opening, reports suggest it is on track to easily surpass that target.

Gangwon Province plans a large-scale overhaul of its own seafood direct-sale markets in Donghae, Samcheok, Sokcho and Yangyang, following Sydney's example. The province said it would invest 20.2 billion won ($15 million) across six projects to expand production-site direct-sale facilities and otherwise modernize the markets. The plan aims to raise fishers' real incomes and sharply strengthen the competitiveness of seafood distribution.

The province will spend 600 million won upgrading two aging facilities in Donghae. It will also build new seafood direct-sale markets in Samcheok, Sokcho and two locations in Yangyang by 2028, at a cost of 19.6 billion won.

The project is designed to dramatically simplify the complex distribution chain for seafood from production sites, laying the groundwork for fishers to sell their catch directly to consumers. It also aims to preemptively renovate aging facilities to maximize visitor convenience and create a new tourist attraction along the east coast.

Gangwon Province plans to swiftly carry out a total of six direct-sale and distribution facility projects centered on major ports and fisheries cooperatives.

To start, the province will renovate aging facilities to improve visitor convenience and boost sales competitiveness. It will repair the live fish sales center at Mukho Port (250 million won) and the fresh fish sales center at Mukho Port (350 million won).

The province will also add a substantial amount of new infrastructure to boost direct sales from production sites and strengthen distribution functions.

Foreign tourists browse seafood at a traditional market in Sokcho
Foreign tourists browse seafood at a traditional market in Sokcho

The province will build a seafood direct-sale market for the Samcheok Fisheries Cooperative (2 billion won), meant to serve as a distribution hub for local specialty seafood. It will also build a seafood distribution facility for the Sokcho Fisheries Cooperative (3.5 billion won), serving the same purpose. In Yangyang, the province will build a comprehensive seafood sales center at Mulchi Port (10 billion won) and a seafood direct-sale market at Namae Port (4.1 billion won). The two projects are expected to energize the local fishing economy.

Beyond expanding facilities, Gangwon Province will also run a support program to boost sales channels for seafood. The program aims to raise the profile of the province's specialty seafood and encourage broader consumption. The province will support promotional and sales events (180 million won) in seven cities and counties — Gangneung, Donghae, Sokcho, Samcheok, Hoengseong, Goseong and Yangyang. These events will be held by local fisheries cooperatives and seafood associations. The goal is to ensure that savings from reduced distribution fees go directly to fishers and consumers.

"Once the modernized direct-sale facilities for local specialty seafood are expanded, fishers' incomes will genuinely improve as the distribution process is simplified," said Gangwon Province Governor Woo Sang-ho. "We will expand seafood consumption through pleasant facilities and comprehensive promotional marketing, and use that to actively revitalize the local economy."


abc@heraldcorp.com