'Multi-dimensional AI full-stack' strategy to support end-to-end AX; specialist headcount to reach 200 by year-end
Expanded OpenAI partnership unveiled; CEO Sam Altman delivers video message saying enterprise transformation will accelerate
Physical AI-driven RX push announced; robot orchestration platform set for next year
"AI changes the way we work, but AI transformation — AX — changes the business itself." — Samsung SDS CEO Lee Jun-hee
Samsung SDS is moving to translate enterprise AI adoption into measurable results, rolling out a full AX strategy anchored by what it calls a "multi-dimensional AI full-stack" that spans AI infrastructure to industry-specific consulting. The company also plans to expand its pool of AX specialists to around 200 by the end of this year.
The company also announced it is deepening its partnership with OpenAI and entering the robot experience, or RX, business powered by physical AI.
Lee made the remarks Tuesday at the Real Summit 2026 conference held at COEX Convention Center in Gangnam-gu, Seoul. "AX is a fundamentally different kind of change from simply adopting AI to cut time and costs," he said. "It means completely redesigning the business and the way work is done from the outset." Companies that achieve AX, he added, "move before the customer speaks, and respond to the market in real time rather than analyzing and reacting after the fact."
Samsung SDS said its multi-dimensional AI full-stack — combining AI infrastructure, platforms and solutions with end-to-end capabilities spanning consulting, development, deployment and operations — will serve as the foundation for delivering tailored AX to each customer, integrated with deep expertise across multiple industries.
"A true AI full-stack must provide not only consulting to support AX execution, but also specialized capabilities in development, deployment and operations," Lee said. "That is only possible when backed by an accurate understanding of the customer's business."
As part of the effort, Samsung SDS said it will significantly strengthen its field-deployed engineer, or FDE, capabilities. Building on partnerships with OpenAI, Anthropic and Accenture, the company plans to expand its roster of AX-specialist FDEs to around 200 by year-end.
Samsung SDS said it is broadening collaboration with leading global AI companies. Notably, it will become the first Korean company to join OpenAI's Daybreak Partner Program as a pilot partner, with plans to use OpenAI's next-generation frontier models to deliver comprehensive AI security services to its clients.
OpenAI CEO Sam Altman delivered a video message at the event. "Samsung SDS is a global partner with the capabilities to understand how enterprises actually operate and to adopt new technologies," Altman said. "AI agents are already having a positive impact on productivity in enterprise settings, and that transformation will only accelerate."
Samsung SDS also announced its entry into the robot experience, or RX, business, declaring its intent to extend the reach of AX from the digital realm into physical manufacturing environments. The company plans to launch a "robot orchestration platform" next year that connects production equipment and robots into a unified system.
The company signed a partnership with Walden Robotics, a global humanoid robot specialist. "Physical AI technology requires large-scale field deployment capabilities and a deep understanding of business operations," Walden Robotics CEO Russ Tedrake said. "We are very pleased to be partnering with Samsung SDS."
Samsung SDS also announced that Brity Works Cowork, a new AI feature for its Brity Works platform, will officially launch in October next year. Cowork is an AI work companion that carries out entire business processes end-to-end once a user assigns a task goal. It can understand complex work contexts and integrate with enterprise systems to execute tasks, and also includes security governance functionality.
To underpin enterprise AI adoption, Samsung SDS said it is also expanding its AI infrastructure business. The company plans to accelerate construction of a National AI Computing Center and a Gumi AI data center, in addition to its Dongtan data center — South Korea's first AI-dedicated data center.
chami@heraldcorp.com
