An outdoor advertisement for the Galaxy Z Fold8 series on display in Shibuya, Tokyo. [Samsung Electronics]
An outdoor advertisement for the Galaxy Z Fold8 series on display in Shibuya, Tokyo. [Samsung Electronics]

Samsung Electronics is rolling out large-scale outdoor advertisements showcasing the technology behind its Galaxy Z Fold8 series in major cities around the world, including Seoul, Tokyo and London.

The company announced Tuesday it has launched a digital out-of-home advertising campaign titled "Welcome to Foldables" featuring the Galaxy Z Fold8 series.

The campaign kicked off Wednesday at KT Corp Square in Gwanghwamun, Seoul, and is rolling out sequentially at six landmark locations worldwide — including COEX K-POP LIVE in Seoul, Shibuya Station in Tokyo, and Piccadilly Circus and Outernet in London.

An outdoor advertisement for the Galaxy Z Fold8 series on display at KT Corp Square in Seoul. [Samsung Electronics]
An outdoor advertisement for the Galaxy Z Fold8 series on display at KT Corp Square in Seoul. [Samsung Electronics]

Samsung Electronics has released eight generations of foldable smartphones since it introduced the original Fold in 2019. The Galaxy Z Fold series incorporates software optimized for the form factor, AI features and connectivity between Galaxy devices.

The campaign highlights the technological advances built up across eight generations of Galaxy foldables, with the ads emphasizing thinness, weight and durability as the device's key attributes.

The outdoor video ads carry three messages: "Ultra Thin," "The world's lightest fold" and "Built to outlast."

An outdoor advertisement for the Galaxy Z Fold8 series on display at COEX in Seoul. [Samsung Electronics]
An outdoor advertisement for the Galaxy Z Fold8 series on display at COEX in Seoul. [Samsung Electronics]

Millions of people worldwide currently use Galaxy foldable devices, according to Samsung Electronics. The Galaxy Z Fold8 series set a new all-time presale record for Galaxy smartphones in South Korea and is now available in 106 markets around the world.

The Galaxy Z Fold8 Ultra, Fold8 and Flip8 together sold 1.44 million units during a domestic presale period that ran from July 28 to Aug. 3, setting the highest presale record ever for a Galaxy smartphone lineup. About seven out of every 10 presale customers chose the Galaxy Z Fold8.


woo@heraldcorp.com