Hyundai Home Shopping CEO Han Gwang-young (left) and Yeongju Mayor Hwang Byeong-jik pose for a photo after signing an MOU to expand sales channels for Yeongju's agricultural and specialty products. [Hyundai Home Shopping]
Hyundai Home Shopping CEO Han Gwang-young (left) and Yeongju Mayor Hwang Byeong-jik pose for a photo after signing an MOU to expand sales channels for Yeongju's agricultural and specialty products. [Hyundai Home Shopping]

Hyundai Home Shopping announced Friday it had signed an MOU with Yeongju, North Gyeongsang Province, to expand sales channels for the city's agricultural and specialty products.

The agreement focuses on broadening market access for Yeongju's farm and specialty goods. Hyundai Home Shopping will support sales expansion through its TV home shopping and online mall platforms, while Yeongju will identify competitive agricultural and specialty products and their producers and processors, providing administrative and promotional assistance.

"We will continue to expand collaboration aimed at mutual growth with local businesses," said Han Gwang-young, CEO of Hyundai Home Shopping.


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