The Ilpum Jinro Highball Gift Set [Hite Jinro]
The Ilpum Jinro Highball Gift Set [Hite Jinro]

Hite Jinro announced Friday it is releasing a limited-edition Ilpum Jinro Highball Gift Set, targeting the growing "mixology" trend of blending spirits to personal taste.

The company developed a new Ilpum Jinro jigger-and-muddler set and redesigned the Ilpum Jinro highball glass to help consumers easily make highballs at home using Ilpum Jinro.

The gift set comes in two configurations: a two-bottle set and a three-bottle set. The two-bottle set includes two bottles of Ilpum Jinro 25 and one redesigned highball glass. The three-bottle set contains three bottles of Ilpum Jinro 25, one jigger-and-muddler set and one redesigned highball glass.

The two-bottle set will roll out at hypermarkets nationwide starting in the second week of September, while the three-bottle set will be available at warehouse-style discount stores across the country on the same schedule.

"We will continue to highlight the quality of Ilpum Jinro, showcase diverse ways to enjoy it, and deliver differentiated consumer experiences," a Hite Jinro official said.


siuu@heraldcorp.com