[Provided by Highlight Brands]
[Provided by Highlight Brands]

Highlight Brands announced Thursday that it has secured the exclusive domestic license for the US lifestyle golf brand TRUE linkswear and will officially launch it in September.

TRUE linkswear was founded in 2010 in Tacoma, Washington, by professional golfer brothers Ryan Moore and Jason Moore, with "the joy of walking" as its core philosophy. Unlike conventional golf shoes designed around swing performance, the brand specializes in comfort and natural foot movement over 18 holes of walking. It has expanded to more than 10 countries, including South Korea, the United Kingdom, Australia, Canada and Japan.

Highlight Brands will enter the domestic market in September with the launch of six styles — 13 colorways — spanning the brand's flagship lines, including the TRUE Antigravity, TRUE OG3 Pro and Luxe. The company plans to extend the lineup to apparel in the first half of 2027.

"Starting with a footwear lineup that blends performance and everyday versatility, we will expand into apparel and accessories to offer Korean golfers a new golf lifestyle," a Highlight Brands official said.


spa@heraldcorp.com