Hanjin will exclusively handle return pickup services for products entering Naver's integrated returns center. Regardless of which carrier made the original delivery, Hanjin will manage the entire process from collection to center intake. [Hanjin]
Hanjin will exclusively handle return pickup services for products entering Naver's integrated returns center. Regardless of which carrier made the original delivery, Hanjin will manage the entire process from collection to center intake. [Hanjin]

No matter which carrier delivered a product ordered on Naver, Hanjin will now handle all return pickups headed to the integrated returns center. The plan is to consolidate what had been a patchwork of carrier-specific return procedures into a single process — simplifying returns for consumers and accelerating inventory recovery for sellers.

Hanjin announced Monday that it has exclusively managed return pickup services for products entering Naver's integrated returns center since Friday.

Under the previous system, the carrier that made the original delivery was also responsible for handling any returns on that shipment. For sellers and consumers alike, this meant the pickup method and procedure could vary each time a different carrier was involved.

The new system does away with that distinction. For any product being sent to Naver's integrated returns center, Hanjin will collect the item from the consumer and deliver it to the center, regardless of who made the original delivery.

Hanjin plans to operate the entire process — from pickup to center intake — under a single standard, drawing on its nationwide delivery network. The company also aims to optimize routing for returned goods to cut the time it takes for products to re-enter a seller's inventory.

Return speed is a critical factor for e-commerce sellers. When returned products arrive late, inspection and resale are delayed, dragging down inventory turnover. Conversely, faster pickup and inspection shorten the time needed to return items to sellable stock.

For consumers, the change is expected to deliver a more consistent returns experience regardless of which carrier was used. The broader e-commerce industry has increasingly come to view the exchange and refund process — not just outbound delivery — as an integral part of the overall shopping experience.

Hanjin has been pushing to expand its logistics services beyond parcel delivery into the broader e-commerce space. The company is taking on a wider range of seller logistics needs, from fulfillment — covering storage, packaging and delivery — to doorstep pickup.

"E-commerce competitiveness is built not just on delivery but on the returns experience," a Hanjin official said. "We will continue working to provide consumers with a convenient returns experience and sellers with an efficient logistics environment through this integrated returns service."


kwater@heraldcorp.com