Everland has selected Jeju Island as the third destination in its "Rui and Hui's Corners of Korea" project, run in partnership with the Korea Tourism Organization, and released 11 limited-edition commemorative goods. [Samsung C&T]
Everland has selected Jeju Island as the third destination in its "Rui and Hui's Corners of Korea" project, run in partnership with the Korea Tourism Organization, and released 11 limited-edition commemorative goods. [Samsung C&T]

Everland, operated by Samsung C&T's resort division, announced Thursday that it has selected Jeju Island as the third destination in its "Rui and Hui's Corners of Korea" project, run jointly with the Korea Tourism Organization, and will release special content tied to the location.

"Rui and Hui's Corners of Korea" is a project in which Everland's twin pandas travel across the country, introducing regional attractions and festivals.

In the Jeju Island edition, Hui Bao — the younger of the twin pandas — takes center stage in a story about enjoying Jeju's signature mandarin oranges. Everland collaborated with Gyulmedral, a Jeju-based local citrus brand, to release 11 limited-edition goods.

The goods have been on sale at Everland's Grand Emporium and Panda World Shop since Aug. 14 and will also be available starting Aug. 21 at the Gyulmedral store on Tapdong-ro in Jeju.

A travel stamp zone in front of the store lets visitors collect the Jeju Island edition stamp. Those who collect stamps from all six regional editions released monthly will receive a completion certificate and a special commemorative gift.

Everland plans to release content for each region in sequence through the end of the year, including a new travel story featuring the older twin, Rui Bao, set to debut in October.

"The travel stories of Rui Bao and Hui Bao are leading fans to visit those regions in person and create new memories," an Everland official said. "We hope everyone enjoys Hui Bao's charm alongside the spirit of Jeju in this edition, and we look forward to your continued interest in the new stories and travel destinations coming up across the country."


joze@heraldcorp.com