Malbon Golf, the Los Angeles-based lifestyle golf wear brand operated by Highlight Brands (CEO Lee Jun-kwon), has launched the "Him Sungjae Collection" in collaboration with PGA Tour golfer Im Sung-jae.
The collection grew out of an official sponsorship partnership between Malbon and Im that began earlier this year. The line pairs Im's reputation for consistent performance on the PGA Tour with Malbon's signature witty design sensibility, targeting golfers who take their game seriously while also caring about their style on the course.
The collection's name draws on "He's Him," an expression used in American sports culture to describe a player of exceptional skill and presence. Malbon founder Stephen Malbon personally designed the "Him Sungjae" graphic that anchors the collection.
The 11-piece lineup — comprising short- and long-sleeve T-shirts, a sweater, jogger pants, a jacket and hats — is designed to work both on and off the course, blending the functional requirements of golf wear with everyday wearability. Each piece features the "Him Sungjae" graphic and Malbon's bucket logo as accent details.
"Im is a player who brings unwavering focus and steady performance on the course, and a relaxed, genuine charm off it — a partner who embodies the golf culture Malbon stands for," a company official said. "This collection is the result of Im's unique presence meeting Malbon's playful and creative vision."
yjc@heraldcorp.com
