[Provided by Hollys]
[Provided by Hollys]

Hollys Coffee has named girl group RESCENE as its first brand model in the company's history, the coffee chain announced Tuesday.

Hollys launched in 1998 as South Korea's first espresso specialty cafe and has since positioned itself as a trendsetter in the country's food and beverage culture. The company said it chose RESCENE because the group's distinct musical identity and values align with the direction the brand is pursuing.

Hollys plans to release an advertisement featuring RESCENE later this month. The campaign will highlight the group's members, who have each gained recognition as regional icons representing different parts of South Korea, alongside the country's first espresso specialty cafe.

"As this is the first brand model we have introduced since our launch, we plan to roll out a variety of activities with RESCENE to bring joy to our customers," a Hollys official said.


spa@heraldcorp.com