Jeong Jae-seung, a professor at the Korea Advanced Institute of Science and Technology (KAIST), delivers a special lecture titled "Seeking New Breakthroughs in the Human Brain in the Age of Artificial Intelligence" at Hoban Group's headquarters in Seocho-gu, Seoul, on Aug. 14. [Hoban Group]
Jeong Jae-seung, a professor at the Korea Advanced Institute of Science and Technology (KAIST), delivers a special lecture titled "Seeking New Breakthroughs in the Human Brain in the Age of Artificial Intelligence" at Hoban Group's headquarters in Seocho-gu, Seoul, on Aug. 14. [Hoban Group]

The Hoban Cultural Foundation hosted a special lecture on human thinking and creativity in the AI age, inviting neuroscientist Jeong Jae-seung, a professor at the Korea Advanced Institute of Science and Technology (KAIST).

The foundation announced Tuesday that the lecture, titled "Seeking New Breakthroughs in the Human Brain in the Age of Artificial Intelligence," was held Aug. 14 at Hoban Group's headquarters in Seocho-gu, Seoul. About 260 people attended, including executives and employees from Hoban Construction and Taihan Cable & Solution, as well as members of the public and the arts community.

Jeong examined human thinking, creativity and decision-making from a neuroscience perspective, exploring how these capacities are evolving amid the rapid changes brought on by generative AI. Drawing on a range of case studies, he also shared insights into distinctly human capabilities that set people apart from AI and the new forms of understanding that future society will demand.

The event was part of "Art Workshop," a cultural arts support program the Hoban Cultural Foundation has run since 2020 with the goal of improving quality of life through culture and the arts. This year, the foundation plans to expand public access to cultural experiences through programs including generative AI-based arts education and a lecture series featuring prominent figures in the AI field.

"We hope this lecture gave citizens a fresh perspective on human thinking and creativity in the age of generative AI," a foundation official said. "We will continue to offer diverse programs that allow us to communicate and connect with the public through culture and the arts."

The Hoban Cultural Foundation operates a range of cultural initiatives, including Hoban Atrium, a multipurpose arts complex; the Hoban Art Award, which supports mid-career and senior Korean artists; H Art Lab, a creative space support program; and H-EAA, a national art competition for emerging young artists.

Meanwhile, Hoban Group launched the "K-Science Talent Academy" in March together with Seoul National University to cultivate future talent in science and technology. The initiative serves as an industry-academia talent development platform connecting research and education with the workplace, with the aim of building a new model for nurturing talent through university-industry collaboration.


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