Starbucks Korea's three Coco Frappuccino varieties [Starbucks Korea]
Starbucks Korea's three Coco Frappuccino varieties [Starbucks Korea]

Starbucks Korea said it will launch a "Summer Happy Hour" promotion Tuesday afternoon, offering discounts on its most popular summer beverages.

The event runs through Friday, with a 30% discount applied automatically from 2 to 6 p.m. each day. Customers can order in person at a store or drive-through, or through the Siren Order app. Those who bring their own cup can receive an additional discount or eco-star reward points.

Nine drinks are included in the promotion: Red Bean Matcha Coco Frappuccino, Grapefruit Mango Coco Frappuccino, Pineapple Blue Coco Frappuccino, Sea Salt Caramel Cold Brew, Coco Cold Brew, Sea Salt Foam Black Tea, Watermelon Juice Blended, Apricot Joyful Medley Shaken Tea and Pink Peach Coconut Refresher.

Starbucks Korea began rolling out its summer lineup in June, spanning Frappuccinos, cold brews, refreshers and teas. Sales picked up after a heat wave intensified in late July. The three Coco Frappuccino varieties have together surpassed 3 million cups sold this summer. The Red Bean Matcha Coco Frappuccino has ranked second in Frappuccino sales since its launch, trailing only the Grapefruit Mango Coco Frappuccino.

The Pink Peach Coconut Refresher, Coco Cold Brew and Apricot Joyful Medley Shaken Tea — all launched July 27 — have drawn strong interest, particularly among customers in their 20s and 30s. All three contain fewer than 150 calories in a tall size. The Sea Salt Caramel Cold Brew, first introduced in 2023, has surpassed 10 million cumulative cups sold through this year. The summer-limited Watermelon Juice Blended has had its sales period extended through September.

"As demand for iced beverages has grown with this summer's heat wave, we put together the Summer Happy Hour program so customers can enjoy the season's best drinks with a special benefit," said Lee Sang-mi, head of marketing at Starbucks Korea. "We hope our summer lineup helps everyone get through the last stretch of the heat."

Meanwhile, Starbucks is also offering members up to three bonus stars when they purchase a cake and a handcrafted beverage together on weekends after 2 p.m., a promotion running through Aug. 30. All handcrafted beverages and cake items sold in stores are eligible. The benefit applies to purchases made with a registered Starbucks card, a linked mobile payment account, a Starbucks Samsung Card or a Star Travel Woori Card.


spa@heraldcorp.com