Samsung Finance Networks — the umbrella group for Samsung Life, Samsung Fire, Samsung Card and Samsung Securities — announced Tuesday that its integrated finance app Monimo has surpassed 10 million monthly active users.
According to Samsung Card's Mobile Index data, Monimo's monthly active user count crossed the 10 million mark at the end of July, about four years after the app launched in April 2022.
Monimo plans to accelerate its evolution into a next-generation digital finance platform by introducing services built on new technologies, including AI agents. The company will launch an AI agent service powered by generative AI to serve as a conversational hub connecting Samsung financial affiliates and external partners. The app also plans to expand into the digital asset business, deepening cooperation with players in the sector — including Dunamu, a digital asset exchange in which Samsung Finance Networks has already made a strategic investment — to identify future business opportunities.
To mark the milestone, Samsung Finance Networks will hold an event starting Wednesday in which participants can win shares in five partner companies.
The prizes are shares in five partners that will help expand Monimo's open financial ecosystem: Samsung Electronics, which runs joint marketing campaigns with Monimo; Samsung C&T (Everland) and Korean Air, which will offer leisure and flight booking services through the app; and KB Financial Group and Woori Financial, which are collaborating on exclusive parking accounts and deposit products for Monimo customers. Share prices for the five companies range from 26,300 won ($19) to 369,000 won per share.
The event runs Wednesday through Friday, with 1,000 winners selected daily through a "share draw" — 3,000 in total — each receiving a share-redemption coupon. Winners may convert their coupons into actual shares between Sept. 1 and Sept. 29.
Users can check real-time winner tallies and remaining time within the Monimo app, which also offers a "brag" feature that lets winners share their results directly to social media.
In addition, the first 100,000 users to participate each day over the three-day event will receive an additional random share-redemption coupon redeemable for one share chosen from five Kospi 200 stocks.
won@heraldcorp.com
