LG Electronics hosts the first standalone home lifestyle fair of its Lifezip community at COEX in Seoul's Samseong-dong, Thursday through Sunday. [LG Electronics]
LG Electronics hosts the first standalone home lifestyle fair of its Lifezip community at COEX in Seoul's Samseong-dong, Thursday through Sunday. [LG Electronics]

LG Electronics launched its first standalone home lifestyle fair Thursday, opening the "2026 House Archive: Home Digging Fair" at COEX in Gangnam-gu, Seoul, under the banner of its home lifestyle community Lifezip.

The 2,211-square-meter venue is divided into five themed zones — rest, creation, relationships, collecting and exploration. The fair runs through Sunday.

About 30 Lifezip members are running a table market selling items they made or collected themselves, while roughly 70 companies are also taking part, showcasing products spanning furniture, lighting, plants, stationery and crafts.

LG Electronics has placed several of its products throughout the exhibition zones for visitors to try: the LG StanbyME2 Max portable lifestyle screen, the LG XBOOM 360 wireless speaker, the LG PuriCare AeroFurniture tabletop air purifier and the LG tiiun Mini indoor plant appliance.

Lifezip launched in 2022 with 450 members and has grown to more than 1.1 million in about three years, with monthly active users reaching around 300,000. Members share content on topics including cooking, interior design, gardening, pets and home camping.

The community, which had operated primarily online, opened its first pop-up store — called "Lifezip Jipdeuri" — in Seongsu-dong, Seoul, in 2024. The following year, it participated in the 2025 Seoul Living Design Fair at COEX, showcasing members' prized possessions alongside LG Electronics products.

"Lifezip has expanded beyond an online community to build customer touchpoints through a range of offline activities, from pop-up stores to this fair," said Jeong Jae-ung, head of LG Electronics' Customer Value Innovation Division. "We will continue to create a new home lifestyle culture together with our customers and deliver differentiated customer experiences."


joze@heraldcorp.com