AliExpress said Wednesday that cumulative sales of key summer products exceeded 1.3 million units over June and July this year.
Outdoor gear led the growth. Ahead of the summer vacation and camping season, tents, camping tables and chairs, sunshades and outdoor burners emerged as the top growth drivers in the outdoor category.
Sales of seasonal appliances also rose. Cordless fans — both outdoor and desktop models — equipped with large-capacity batteries and multifunction designs, along with ceiling fans for campsites, have held top spots in their respective category rankings.
UV-protection accessories were also strong sellers. Cooling-fabric face covers and neck guards, portable mini parasols and cycling ice gloves proved popular. Cooling masks priced in the 1,000-to-2,000-won range, cycling cooling gloves and functional sports T-shirts priced around 5,000 won have also sold consistently.
"Amid persistently high prices, more customers are turning to overseas direct purchases to prepare for summer," an AliExpress official said. "We will continue to upgrade our global logistics network and supply chain so that domestic consumers can conveniently purchase the products they need."
andy@heraldcorp.com
