The Sofy Cooling Fresh lineup from LG Unicharm [LG Household]
The Sofy Cooling Fresh lineup from LG Unicharm [LG Household]

LG Unicharm said Monday that sales of its Sofy Cooling Fresh sanitary pads surged 450 percent in the second quarter compared with the first, driven by growing consumer interest in cooling period products amid a prolonged heat wave.

Cumulative sales of Sofy Cooling Fresh topped 100 million units through July. Demand had grown steadily through word of mouth since the product launched in 2020, and this summer's extreme heat accelerated that trend sharply. The product ranked No. 1 in the sanitary and hygiene category on CJ Olive Young and was also named one of the platform's recommended items for August.

Sofy Cooling Fresh features a "refreshing cooling sheet" technology that delivers an instant cooling sensation upon contact with skin. A "Dive Hole" technology rapidly absorbs menstrual fluid to keep users feeling fresh, while a contoured "convex-fit structure" improves adhesion. The product also earned the highest rating in a skin irritation test conducted by Dermatest, a German dermatological research institute.

LG Unicharm expanded the Sofy Cooling Fresh lineup ahead of summer. In April, it launched two varieties of Sofy Cooling Fresh Organic pads made with 100% organic cotton covers, followed in May by a Sofy Cooling Fresh feminine wash. The full lineup now spans 12 products — four pad varieties, three overnight comfort pants and two panty liners.

"Building on our proven cooling technology and product quality, we will continue to offer a wide range of period and feminine care products that women can use with confidence during the summer," an LG Unicharm official said.


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