A teaser poster for Igu Home Week [29CM]
A teaser poster for Igu Home Week [29CM]

29CM will hold its home and lifestyle sale event Igu Home Week from Aug. 10 to Aug. 20, an 11-day run. The event is the largest the platform holds and takes place twice a year.

A total of 826 home and lifestyle brands will take part, offering up to 90 percent off on 70,778 products.

The event will also feature exclusive collaborative products, including an organic bib set developed by fabric brand Kitty Bunny Pony and infant brand Earth d'Archive, and a "lying down to eat tteok" homewear and rice cake set created by tteok maker Changeok Tteok, homewear brand Okkiteu and the YouTube channel Hamal Neom Manh.

29CM will also unveil Igu Home Gallery, a community-style service where users can share content featuring spaces decorated with products purchased through Igu Home, along with real-use reviews. During the event, the service will showcase space content from about 300 contributors, including lifestyle tastemakers and Musinsa employees.

The company will also run an offline component called "Igu Home Gallery in Seoul," allowing customers to experience the new service in person. Space styling exhibitions using popular Igu Home brand products will be on display at 29 curated venues across key Seoul neighborhoods, including Seongsu, Seochon, Bukchon and Sinyongsan.

"We hope Igu Home Week gives customers a chance to discover new brands and define their own sense of space, with the largest brand selection of the year alongside exclusive products and wide-ranging online and offline content," a 29CM official said.


siuu@heraldcorp.com